Startbutton, a Merchant of Record (MoR) service helping businesses expand across Africa, has entered seven Francophone countries—Benin, Togo, Senegal, Mali, Burkina Faso, Guinea Conakry, and Cameroon. This expansion brings its presence to 15 African markets, including Ivory Coast, Nigeria, Ghana, Kenya, Rwanda, South Africa, and Uganda.
Francophone Africa, home to over 300 million people and with strong trade ties to Europe, offers significant growth opportunities. However, navigating cross-border payments and regulatory compliance is challenging. Startbutton aims to address this with its MoR model, enabling businesses to process local payments and manage compliance without setting up local offices.
Founded in 2023 by Malick Bolakale and Kelechi Oti, Startbutton supports over 100 merchants across 25 countries and has seen a 400% year-over-year increase in transaction volume, now exceeding $5 million per month. The company distinguishes itself by integrating regulatory compliance with payment processing, helping businesses navigate complex regulatory frameworks in Francophone Africa.
Read the full news here: Tech in Africa