Safaricom has quietly ramped up its 5G rollout into underserved parts of Kenya, deploying new sites and slashing the price of plug‑and‑play 5G routers from KES 25,000 to just KES 3,000. Bundled with flexible M‑PESA payment plans and data packages (starting at KES 4,000 for 50 Mbps), the move targets fibre‑dark zones and price‑sensitive customers who’ve been lured by Starlink’s premium satellite service.
By leveraging its existing mobile network, door‑to‑door sales tactics, and portable power‑bank bundles, Safaricom aims to win back rural users and challenge Starlink’s early gains — all without waiting for regulatory changes.
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