From Lagos to Nairobi

African businesses are increasingly turning to SendBaba, a homegrown email marketing platform, as digital marketing strategies continue to evolve across the continent. From small startups to established enterprises, companies are seeking tools that are not only cost-effective but also tailored to local market realities, and SendBaba appears to be filling that gap. One of the…

At fintech startup Traddify, a small but strategic change made a big difference: the company’s dashboard redesign, led by Nigerian product designer Ifeanyi Okonkwo, contributed to a 35% increase in revenue within six months. The project demonstrates how thoughtful design can directly impact user experience, engagement, and, ultimately, a company’s bottom line. Traddify, which provides…

Africa’s startup ecosystem has entered a more selective funding cycle, and while capital has not disappeared, the rules of engagement have shifted. After years of abundant venture funding driven by growth-at-all-costs thinking, investors are now more cautious, more demanding, and far more focused on fundamentals. For founders across the continent, this has not reduced pressure—it…

Nigeria’s Minister of Communications, Innovation and Digital Economy, Bosun Tijani, has directed the Nigerian Communications Commission (NCC) to take decisive action against telecommunications operators over persistent network failures across the country. The minister has given the regulator a 90-day deadline to enforce penalties on operators that fail to meet agreed quality-of-service standards, signaling a tougher…

Uganda has restored access to major social media platforms after years of restrictions, but the return has come at a significant financial cost to the government. According to official disclosures and industry estimates, the country has spent roughly $7 million to re-enable and manage access to platforms such as Facebook, X (formerly Twitter), WhatsApp, and…

Google search trends from January 2026 reveal a telling snapshot of what many Nigerians are thinking about as the year begins. Among the most searched phrases were “how to start a business” and “how to be a better person,” highlighting a strong mix of economic ambition and personal reflection shaping online behavior across the country….