{"id":229,"date":"2025-02-20T19:06:14","date_gmt":"2025-02-20T18:06:14","guid":{"rendered":"https:\/\/techstream.africa\/?p=229"},"modified":"2025-02-20T19:06:14","modified_gmt":"2025-02-20T18:06:14","slug":"jumias-2024-revenue-declines-to-167m-despite-uptick-in-orders-outside-urban-centres","status":"publish","type":"post","link":"https:\/\/techstream.africa\/?p=229","title":{"rendered":"Jumia&#8217;s 2024 revenue declines to $167m despite uptick in orders outside urban centres&nbsp;"},"content":{"rendered":"\n<p class=\"p1\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"file:\/\/\/private\/var\/mobile\/Containers\/Data\/Application\/AB8D1095-6178-4254-835A-8C7FCC5C322C\/tmp\/org.automattic.MediaImageServiceSymlinks\/thumbnail-5665e1d4-b0c2-4da1-9335-66af9eb8c8af-299x168.jpeg\" class=\"wp-image-732639379\"\/><\/figure>\n\n\n\n<p class=\"p1\">Jumia\u2019s revenue fell by 10% to $167.5 million in 2024 as the e-commerce giant continued its cost-cutting efforts. However, its operating loss also decreased by 10% to $66 million, reflecting improved efficiency.<\/p>\n\n\n\n<p class=\"p1\">The company exited the South African and Tunisian markets in 2023 to focus on larger economies like Nigeria, Egypt, and Morocco. Despite this, active customers declined only slightly (5%) to 5.4 million, while order volume grew by 6% to 22.7 million. Gross merchandise value (GMV) dropped 4% to $720.6 million, mainly due to currency devaluations.<\/p>\n\n\n\n<p class=\"p1\">JumiaPay transactions surged by 20% to 10.1 million, reinforcing Jumia\u2019s push for cashless payments. Looking ahead, Jumia forecasts 10-15% GMV growth in 2025, aiming for expansion beyond major cities, competitive pricing, and stronger ties with international sellers.<\/p>\n\n\n\n<p class=\"p1\">Read the full news here: <a href=\"https:\/\/techpoint.africa\/2025\/02\/20\/jumia-2024-revenue-declines\/\">TechPoint Africa<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jumia\u2019s revenue fell by 10% to $167.5 million in 2024 as the e-commerce giant continued its cost-cutting efforts. However, its operating loss also decreased by 10% to $66 million, reflecting improved efficiency. The company exited the South African and Tunisian markets in 2023 to focus on larger economies like Nigeria, Egypt, and Morocco. Despite this,&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-229","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/techstream.africa\/index.php?rest_route=\/wp\/v2\/posts\/229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techstream.africa\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techstream.africa\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techstream.africa\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/techstream.africa\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=229"}],"version-history":[{"count":1,"href":"https:\/\/techstream.africa\/index.php?rest_route=\/wp\/v2\/posts\/229\/revisions"}],"predecessor-version":[{"id":230,"href":"https:\/\/techstream.africa\/index.php?rest_route=\/wp\/v2\/posts\/229\/revisions\/230"}],"wp:attachment":[{"href":"https:\/\/techstream.africa\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techstream.africa\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techstream.africa\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}