{"id":9489,"date":"2026-11-09T17:27:00","date_gmt":"2026-11-09T16:27:00","guid":{"rendered":"https:\/\/techstream.africa\/?p=9489"},"modified":"2026-11-09T17:27:00","modified_gmt":"2026-11-09T16:27:00","slug":"massive-helps-smes-turn-google-searches-into-sales","status":"publish","type":"post","link":"https:\/\/techstream.africa\/?p=9489","title":{"rendered":"Massive Helps SMEs Turn Google Searches into Sales"},"content":{"rendered":"\n
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For many small businesses, attracting new customers is no longer just about having a physical shop or advertising on social media. Increasingly, potential customers turn to Google when searching for nearby restaurants, salons, clinics and other services. Nigerian startup Massive wants to help small businesses take advantage of these searches and convert online visibility into real customers.<\/p>\n\n\n\n

Founded in 2026 by Segun Olaiya, Massive is an artificial intelligence-powered local search engine optimisation (SEO)<\/a> platform designed to help businesses improve their visibility on Google Search and Google Maps.<\/p>\n\n\n\n

The idea emerged from Olaiya\u2019s four years of experience working in search engine optimisation in the United States, where he helped large organisations, including AT&T, improve their online visibility. He noticed that many existing marketing technology solutions were designed for large companies, leaving smaller businesses with limited access to similar services.<\/p>\n\n\n\n

Having a Google Business Profile does not automatically guarantee that customers will find a business when searching online. Businesses must maintain accurate information, relevant descriptions, customer reviews and consistent online profiles to improve their chances of appearing in local search results.<\/p>\n\n\n\n

Massive addresses this challenge by automating much of the work involved in managing a business\u2019s online presence.<\/p>\n\n\n\n

Business owners can begin with a free visibility scan by entering their business name and a search phrase, such as \u201crestaurant near me\u201d. The platform checks how the business appears on Google Maps across 49 different locations surrounding its premises by default.<\/p>\n\n\n\n

This allows owners to understand where their businesses rank and identify areas where competitors have stronger visibility.<\/p>\n\n\n\n

The platform then uses AI to analyse business profiles, recommend improvements, update descriptions and manage customer reviews. It can also generate websites for businesses that do not already have one.<\/p>\n\n\n\n

However, Massive combines automation with human support. Dedicated account managers monitor performance, review flagged content and recommend adjustments when businesses fail to improve their search rankings.<\/p>\n\n\n\n

Massive generates revenue through monthly and annual subscriptions. Its published pricing starts at \u20a618,000 per month for each business location, while an annual subscription costs \u20a6216,000.<\/p>\n\n\n\n

The package includes Google Business Profile optimisation, weekly updates, review management, ranking reports and dedicated account management. Businesses can also access a 14-day free trial.<\/p>\n\n\n\n

According to reports, the company has attracted more than 20 active customers, including businesses operating in sectors such as hospitality, healthcare and personal services.<\/p>\n\n\n\n

Despite its potential, Massive faces the challenge of convincing small business owners that improving Google visibility is worth paying for.<\/p>\n\n\n\n

Many Nigerian SMEs already depend on WhatsApp, Instagram and Facebook to attract customers. Introducing another marketing expense requires demonstrating measurable returns.<\/p>\n\n\n\n

Olaiya wants at least 100 businesses to demonstrate that Massive has contributed to their growth over the next year.<\/p>\n\n\n\n

The company\u2019s ambition goes beyond helping businesses appear higher on Google Maps. It wants to give entrepreneurs useful search data that can inform decisions about expansion, new locations and customer acquisition.<\/p>\n\n\n\n

If Massive can demonstrate that better online visibility translates into increased sales and enquiries, it could help more African small businesses compete in an increasingly digital marketplace.<\/p>\n","protected":false},"excerpt":{"rendered":"

For many small businesses, attracting new customers is no longer just about having a physical shop or advertising on social media. Increasingly, potential customers turn to Google when searching for nearby restaurants, salons, clinics and other services. Nigerian startup Massive wants to help small businesses take advantage of these searches and convert online visibility into…<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9489","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/techstream.africa\/index.php?rest_route=\/wp\/v2\/posts\/9489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techstream.africa\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techstream.africa\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techstream.africa\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/techstream.africa\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9489"}],"version-history":[{"count":1,"href":"https:\/\/techstream.africa\/index.php?rest_route=\/wp\/v2\/posts\/9489\/revisions"}],"predecessor-version":[{"id":9491,"href":"https:\/\/techstream.africa\/index.php?rest_route=\/wp\/v2\/posts\/9489\/revisions\/9491"}],"wp:attachment":[{"href":"https:\/\/techstream.africa\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techstream.africa\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techstream.africa\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}