A new stareup is transforming how merchants access global markets by leveraging the power and reach of WhatsApp. By integrating e-commerce capabilities directly into the popular messaging platform, the company enables small and medium -sized businessess to connect with inernational customers in a simple, familiar, and low-cost way.
The platform allows merchants to create products catalogs, manage orders, and handle customer services__all within the WhatsApp interface. It eliminates the need for complex websites or expensive marketplaces, making it particularly appealing to merchants in emerging markets with limited digital infrastructure, Buyers can browse products, ask questions, place orders, and even make payments__all via chat.
The startup also offerd multilingual support, cross-boarder payment integration , and logistics partnerships to streamline the process of selling and shipping products internationally. Through automation and AI, it assist merchant in responding to inquiries quickly and managing high volume of messaging efficiently.
This approach is especially powerful in regions where WhatsApp is already the primary digital communication tool. By meeting customers where they are, the startup dramatically reduces the friction of entering global trade for small businessess. It also provides valuable analytics to help merchants optimize their offerings and reach the right audience.
In essence, the company is democratizing global commerce by turning WhatsApp into a full-service sales channel. It empowers merchants who may have never sold outside their local markets to reach buyers worldwide, using tools they already know and trust. As a result, it’s opening new revenue streams, creating jobs,and accelerating economic inclusion in underserved regions.
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