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BENEFIT Launches 2025–2026 Strategy to Drive Fintech Innovation in Bahrain and Beyond

BENEFIT, Bahrain’s leading fintech and electronic financial transactions company, has unveiled its 2025–2026 strategic roadmap focused on accelerating digital transformation and fintech innovation locally and regionally. This ambitious plan aligns with Bahrain’s Economic Vision 2030 and aims to solidify BENEFIT’s role as a key enabler in the Kingdom’s digital economy.

The strategy prioritizes five core pillars: customer centricity, innovation, operational excellence, sustainability, and regional expansion. BENEFIT plans to develop advanced, user-friendly digital solutions tailored to customer needs, emphasizing seamless, secure, and inclusive financial services. Innovation will be a key driver, with investments in emerging technologies such as artificial intelligence, big data analytics, and blockchain to enhance existing services and introduce new offerings.

Operational excellence will focus on optimizing internal processes, enhancing cybersecurity, and ensuring compliance with international standards to maintain trust and efficiency. The sustainability component reflects BENEFIT’s commitment to environmental, social, and governance (ESG) principles, aiming to foster financial inclusion and support responsible business practices.

A major highlight of the strategy is regional expansion. BENEFIT intends to export its successful models and solutions to new markets in the GCC and beyond. This includes expanding services such as real-time payment systems, open banking platforms, and digital identity solutions, building on its experience as a pioneer in Bahrain’s financial infrastructure.

The new strategy is also designed to support the Kingdom’s broader fintech ecosystem by fostering collaboration with startups, regulators, banks, and other stakeholders. BENEFIT plans to create strategic partnerships and innovation hubs to nurture talent, encourage entrepreneurship, and facilitate knowledge exchange across the region.

CEO Abdulwahed AlJanahi emphasized that the 2025–2026 strategy positions BENEFIT at the forefront of regional fintech innovation while continuing to support national goals. He highlighted the company’s role in shaping a future-ready financial landscape that is secure, efficient, and inclusive.

Through this roadmap, BENEFIT reinforces its mission to be a trusted digital partner and catalyst for economic growth. The strategy not only advances Bahrain’s position as a fintech leader in the Gulf but also underscores BENEFIT’s readiness to play a significant role in the evolving global digital economy.

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