Backed by the strength and experience of First Abu Dhabi Bank Group and guided by a multidisciplinary board, Lime is committed to driving financial inclusion and sustainable impact across Egypt’s evolving fintech landscape.
Lime, a digital finance app backed by First Abu Dhabi Bank (FAB), has officially launched in Egypt with a strategic $9.4 million investment. The initiative aims to revolutionize Egypt’s digital banking and fintech landscape by providing accessible and secure financial services to a largely underserved population. Lime Egypt is a joint venture between FAB and the Egyptian sovereign wealth fund, the Sovereign Fund of Egypt (TSFE), emphasizing their commitment to advancing financial inclusion and digital transformation in the country.
The $9.4 million investment will fund the development and expansion of Lime’s infrastructure and operations across Egypt. The platform offers a suite of digital banking services, including money transfers, savings products, bill payments, and micro-loans. Through a user-friendly mobile app, Lime seeks to reach Egypt’s significant unbanked and underbanked population, particularly targeting younger demographics and tech-savvy users.
The launch aligns with Egypt’s broader financial inclusion strategy, spearheaded by initiatives from the Central Bank of Egypt (CBE), which supports digital innovation to enhance financial access. Lime’s entry into the Egyptian market complements these efforts, leveraging its advanced technology stack and customer-centric design to bridge the financial gap.
Lime’s CEO, Amr Mahfouz, emphasized that the platform is designed to offer smart, affordable, and transparent services that address users’ day-to-day financial needs. He highlighted the significance of strategic partnerships with FAB and TSFE, which provide strong financial backing and regional expertise, enabling Lime to scale efficiently and sustainably.
In addition to its core offerings, Lime plans to integrate financial literacy tools and personalized insights into the app, further empowering users to make informed financial decisions. By leveraging artificial intelligence and data analytics, Lime aims to tailor its services to individual user behavior, enhancing engagement and retention.
The Egyptian market, with over 100 million people and a rising demand for digital financial solutions, presents substantial growth opportunities. Lime’s entry is expected to foster healthy competition in the fintech space while supporting the government’s Vision 2030 goals of economic reform and digital transformation.
Overall, the launch of Lime in Egypt marks a pivotal moment for the region’s fintech evolution, combining innovation, strategic investment, and policy alignment to drive inclusive financial growth.
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