Kenya’s digital banking landscape is evolving, and NCBA LOOP is at the forefront of this transformation. Originally launched as a digital bank in 2017, LOOP is now shifting towards an embedded finance model, integrating credit and payments directly into transactions. This move aligns with global trends where financial services seamlessly merge into everyday commercial activities.
With LOOP’s new approach, users can take loans and make purchases in a single transaction, eliminating the traditional separation between lending and payments. This mirrors the success of Fuliza (M-PESA’s overdraft facility) and the rising Buy Now, Pay Later (BNPL) trend in Kenya. Businesses also benefit, as embedded finance allows them to incorporate credit into payments for trade and commerce, streamlining financial operations.
This shift highlights the growing role of financial infrastructure in sectors like agriculture, healthcare, and education, where digital platforms integrate banking services. As fintech solutions become more embedded in business transactions, traditional banks will remain essential but will increasingly function as infrastructure providers rather than standalone service hubs.
Read the full news here: TechCabal