A Nigerian startup has officially launched Oneway an AI-powered retail platform in Abuja, marking a significant stride in the country’s growing digital commerce landscape. The platform is designed to revolutionize the retail ecosystem by leveraging artificial intelligence to streamline shopping experiences, optimize supply chains, and empower small and medium-sized enterprises (SMEs).
Oneway’s core proposition is the integration of AI-driven analytics and automation into retail operations. By doing so, it provides both consumers and retailers with smarter solutions—consumers benefit from personalized shopping recommendations, while retailers gain access to predictive insights that help manage inventory, forecast demand, and reduce wastage. The platform also seeks to bridge gaps in Nigeria’s fragmented retail system, where informal markets dominate but often lack the technological tools to scale.
The startup positions Oneway as a hybrid platform, merging e-commerce functionalities with physical retail support. Shoppers can browse products, compare prices, and make purchases online, while retailers enjoy real-time sales tracking and improved visibility. Additionally, the platform is equipped with payment integration and delivery management features, ensuring seamless end-to-end service.
Speaking at the Abuja launch, the founders emphasized that Oneway is tailored to Nigeria’s unique market needs. Many retailers, particularly SMEs, face challenges such as inconsistent customer data, inefficient supply chains, and limited access to digital infrastructure. Oneway’s AI capabilities aim to address these bottlenecks by simplifying processes and equipping businesses with actionable insights.
Another key element of the launch is the startup’s commitment to job creation and youth empowerment. By introducing advanced retail technologies, the founders hope to nurture digital skills among young Nigerians, while also supporting entrepreneurs who can now expand their reach through the platform.
Industry experts welcomed the development, noting that the rise of AI-powered platforms in Nigeria signals the growing maturity of the country’s tech ecosystem. With the right regulatory support and infrastructure, initiatives like Oneway could not only boost retail efficiency but also strengthen Nigeria’s position as a hub for digital innovation in Africa.
The launch of Oneway in Abuja highlights both the challenges and opportunities in Nigeria’s retail sector, offering a glimpse into how technology—particularly AI—can drive inclusivity, efficiency, and long-term growth.
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