Technology for Social Change and Development Initiative (Tech4Dev), in collaboration with the UK–Nigeria Tech Hub, has introduced Nigeria’s first Creative Industry Digital Economy Tracker, aimed at fostering data-driven growth in the country’s fast-expanding creative sector. The tracker is designed to provide comprehensive insights into the performance, trends, and economic contributions of Nigeria’s creative industries, including film, music, fashion, arts, and digital media.
The creative industry in Nigeria has emerged as a significant contributor to GDP and youth employment, yet its growth potential is hindered by a lack of reliable data and performance analytics. The new platform seeks to address these gaps by aggregating and analyzing data across various segments, offering policymakers, investors, and entrepreneurs actionable intelligence to drive informed decisions.
According to Tech4Dev, the tracker will spotlight key metrics such as industry revenues, employment numbers, export potential, and global market competitiveness. By mapping trends and challenges, it will also help identify opportunities for investment, policy reforms, and skill development within the sector. The UK–Nigeria Tech Hub emphasizes that this aligns with its broader goal of leveraging technology to boost economic diversification and empower young talent.
Stakeholders anticipate that the Creative Industry Tracker will not only enhance transparency but also position Nigeria’s creative ecosystem for greater international partnerships. It will serve as a critical resource for governments, private sector players, and development organizations looking to harness the sector’s potential.
This initiative reflects a growing recognition of the creative economy as a driver of inclusive growth and innovation in Africa’s largest economy, potentially setting a precedent for similar tools across the continent.
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