This evolution reflects the company’s transformation into a global connectivity leader and its commitment to providing a clear, consistent identity for customers, partners, and shareholders worldwide.
Eutelsat Group has officially rebranded to Eutelsat, following its merger with low-Earth orbit (LEO) satellite operator OneWeb. The move marks a major milestone in the global satellite communications industry as the combined entity positions itself as a leading integrated space connectivity provider, offering both geostationary orbit (GEO) and LEO services.
The rebranding underscores Eutelsat’s strategic shift towards a more unified identity, reflecting its expanded service portfolio and global ambitions. The merger with OneWeb, which was finalized in 2023, created one of the world’s first operators to provide hybrid GEO-LEO satellite solutions. This integration allows the company to deliver enhanced broadband, mobility, and government services across markets worldwide, particularly in regions where terrestrial connectivity remains limited.
Eutelsat’s GEO satellites, historically focused on broadcast and fixed satellite services, will now be complemented by OneWeb’s constellation of LEO satellites, which provide low-latency, high-speed internet coverage. This hybrid model is expected to strengthen the company’s competitive edge against rivals like SpaceX’s Starlink and Amazon’s Project Kuiper in the rapidly expanding satellite broadband sector.
The rebrand to Eutelsat also signals a commitment to streamlining its operations and market presence. The company believes the combined strengths of both GEO and LEO technologies will enable it to meet rising global demand for connectivity, particularly in aviation, maritime, enterprise, and government segments.
Eutelsat CEO Eva Berneke highlighted that the merger and rebrand represent not just a change of name but the beginning of a new era for satellite communications. She emphasized that Eutelsat is uniquely positioned to bridge the digital divide by delivering reliable, resilient, and scalable connectivity solutions worldwide.
With the rebranding complete, Eutelsat is focused on expanding its satellite fleet, increasing coverage, and leveraging its dual-orbit capabilities to secure long-term growth in the evolving global connectivity market.
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