Comera Pay, a financial technology subsidiary of Comera Financial Holding, has achieved a significant milestone by obtaining Visa Principal Membership in the United Arab Emirates. This membership grants the company the authority to issue Visa-branded payment cards directly, without reliance on intermediary banks or third-party issuers.
The development positions Comera Pay as a key player in the UAE’s rapidly evolving digital payments landscape, where cashless transactions, e-commerce growth, and fintech adoption are accelerating. With its new status, the company will be able to offer customers a broad range of card products, including prepaid, debit, and credit cards, catering to both individuals and businesses.
By becoming a Visa Principal Member, Comera Pay gains access to Visa’s global network, advanced payment infrastructure, and security standards. This will enable the firm to deliver innovative, reliable, and secure financial solutions while supporting the UAE government’s wider ambition of fostering a cashless economy in line with its digital transformation agenda.
The move is also expected to enhance financial inclusion by making digital payment solutions more accessible to underserved groups such as small businesses, freelancers, and migrant workers. Additionally, it strengthens Comera Pay’s competitiveness in a crowded fintech ecosystem, where regulatory compliance, customer trust, and seamless cross-border payments are crucial.
Comera Pay’s leadership has emphasized that the achievement reflects the company’s long-term strategy of becoming a trusted enabler of digital finance in the Middle East. The Visa Principal Membership not only accelerates its growth but also enhances customer confidence, given Visa’s global reputation for security and innovation.
Ultimately, this milestone represents a step forward in advancing digital payments in the UAE, aligning with both market demand and the country’s vision for a future-ready financial system.
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