Africa’s creative economy is gaining global recognition, but experts say targeted investments and infrastructure are urgently needed to unlock its full potential. At recent international forums and cultural summits, leaders in the arts, media, and technology have called for the establishment of new funding streams and innovation hubs across the continent.
The African creative sector—which includes film, fashion, music, visual arts, and digital media—contributes billions to the continent’s GDP and employs millions, particularly youth. Yet, access to funding, professional training, and global distribution remains limited. This hinders local talent from scaling their work or competing internationally.
“There’s no shortage of talent in Africa, but there is a shortage of investment and support,” said Nneka Okoye, a Nigerian filmmaker and cultural advocate. “Without proper infrastructure, we’re not just slowing growth—we’re losing creative voices.”
Experts propose the creation of national and regional funds dedicated to the creative industries, as well as innovation hubs equipped with training centers, studios, and incubation programs. These hubs could serve as platforms for collaboration, entrepreneurship, and export-ready production.
Partnerships with the private sector, international donors, and tech companies are also seen as vital. Organizations such as UNESCO and the African Union have emphasized culture’s role in sustainable development and are pushing for stronger policy frameworks to support creatives.
With Africa’s youthful population and rising digital connectivity, the creative economy is seen as a key driver of job creation, cultural preservation, and soft power. But experts warn that without swift action to build capacity and invest in creatives, the continent risks missing a transformative opportunity.
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