Africa’s leading e-commerce platform, Jumia Technologies, has reported a strong revenue surge in its third-quarter (Q3) financial results, signaling steady progress toward its long-term goal of profitability. The company, which operates across 11 African countries, said its latest performance reflects the success of its ongoing cost optimization strategy and renewed focus on core markets.
According to Jumia’s Q3 report, revenue rose by 37% year-on-year, driven by higher order volumes, increased marketplace activity, and stronger consumer demand in key sectors such as electronics, fashion, and groceries. The growth was particularly notable in Nigeria, Egypt, and Kenya, where the company has streamlined logistics and expanded payment options through JumiaPay, its proprietary digital payment platform.
In a statement, Francis Dufay, Jumia’s CEO, emphasized that the company’s renewed focus on operational efficiency and customer satisfaction is paying off. “We are seeing tangible progress in our path to profitability,” Dufay said. “Our strategy is centered on simplifying the business, improving unit economics, and ensuring every transaction contributes positively to our bottom line.”
Jumia has spent much of the past two years restructuring its operations, cutting non-core expenses, and narrowing its product portfolio to focus on fast-moving consumer goods and everyday essentials. These measures have helped reduce losses while boosting customer retention. The company’s gross profit margin expanded significantly, and its adjusted EBITDA loss narrowed compared to the same period last year — a sign that its turnaround plan is gaining traction.
Analysts say Jumia’s renewed discipline and focus on Africa’s growing digital economy position it well for sustainable growth. The platform continues to benefit from rising smartphone penetration, a youthful population, and increasing consumer trust in online shopping.
As Jumia approaches 2026, the company aims to build on this momentum by enhancing logistics infrastructure, expanding JumiaPay adoption, and partnering with local merchants to strengthen its marketplace ecosystem.
With its Q3 results showing strong recovery and improved operational discipline, Jumia appears closer than ever to achieving the profitability milestone that has long eluded it, signaling a potential new chapter for Africa’s e-commerce pioneer.
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