Jumia Expands Same-Day Delivery Network as Part of Its Drive Toward Profitability.

Jumia has reported a significant improvement in its financial performance for the second quarter of 2025, cutting its operating losses by 18% to $16.5 million. The development marks another step forward in the e-commerce company’s ongoing turnaround strategy, which focuses on cost discipline, operational efficiency, and strategic market prioritization across the continent.

According to the company’s Q2 earnings update, the reduced losses were driven largely by improved unit economics, tighter control of marketing spend, and continued optimization of logistics—historically Jumia’s most cost-intensive segment. The company noted that its logistics expenses per package declined for the fourth consecutive quarter, reflecting increased delivery density, improved route planning, and deeper reliance on third-party partners.

Revenue also grew modestly, supported by rising demand in key markets like Nigeria, Ghana, Kenya, and Ivory Coast. Jumia reported higher orders in consumer electronics, fashion, beauty, and FMCG categories, even as it continued its strategy of streamlining product offerings to focus on high-margin items. The fintech arm, JumiaPay, also contributed to the quarter’s gains, processing more transactions and expanding its merchant payments service.

A major highlight of the earnings call was Jumia’s emphasis on its “path to profitability,” a phrase that has dominated its communication with shareholders over the past two years. The company reiterated its commitment to building a leaner and more sustainable business, especially as global capital becomes more cautious toward high-burn tech companies.

CEO Francis Dufay noted that the 18% reduction in operating losses is evidence of “disciplined execution and structural improvements,” adding that Jumia is now better positioned to compete in Africa’s increasingly digital commerce environment. He also highlighted the company’s efforts to shift from heavy discount-driven customer acquisition to retention strategies that rely on service reliability, broader product selection, and localized partnerships.

With its Q2 performance, Jumia appears to be strengthening investor confidence after several challenging years marked by restructuring and leadership changes. While profitability remains a medium-term goal, the company’s steady decline in losses suggests that its turnaround may be gaining sustainable momentum.