Nigeria’s fast-growing food delivery platform, Chowdeck, has marked a major milestone after recording nearly $1 million in sales during the 2025 Black Friday shopping frenzy. The feat underscores both the company’s rapid expansion and the increasing prominence of on-demand delivery services in Nigeria’s digital economy.
Black Friday, traditionally dominated by e-commerce and electronics sales, has become a competitive arena for food delivery platforms eager to tap into the surge in consumer spending. But even by global standards, Chowdeck’s performance is remarkable. Achieving almost $1 million in a single day signals not only rising demand for convenience but also evidence that local platforms can scale successfully in a challenging market.
Chowdeck, founded in 2021, has grown from a niche service in Lagos into a multi-city operation serving millions of meals monthly. Its Black Friday success stems from a combination of aggressive promotions, efficient logistics, and strong partnerships with restaurants across Lagos, Abuja, Port Harcourt, and Ibadan. The company’s blend of affordability and speed—delivering meals in under 30 minutes in many areas—has been key to its rising popularity.
According to market analysts, Nigeria’s food delivery sector is entering a new phase, with consumer habits shifting amid urbanisation, busy lifestyles, and improving digital payment adoption. Chowdeck’s near–$1 million day suggests the market’s revenue potential may be far larger than previously estimated. It also reflects the platform’s ability to handle high-volume orders without compromising delivery times, a challenge that has slowed many competitors.
Chowdeck’s growth comes at a time when global players have struggled to thrive in Africa due to logistical complexities and thin margins. The company’s localised approach—deep knowledge of traffic patterns, neighbourhood dynamics, and customer preferences—has given it a competitive advantage.
Looking ahead, Chowdeck aims to expand its offerings, introduce more features for riders and restaurant partners, and deepen its presence across more Nigerian cities. As the company continues to scale, its Black Friday achievement stands as a glimpse into the future of Nigeria’s food delivery economy: fast, digital, and increasingly lucrative.
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