Jumia, Africa’s leading e-commerce platform, has reported a remarkable performance during this year’s Black Friday sales, witnessing a 28% increase in orders and a 45% surge in Gross Merchandise Value (GMV) across Nigeria and Ghana. The milestone reflects the growing consumer confidence in online shopping and Jumia’s continuous efforts to enhance the digital shopping experience.
According to the company, the record-breaking figures were driven by an impressive demand for electronics, fashion, and home appliances, highlighting the shifting shopping trends across West Africa. In particular, high-ticket items contributed significantly to the GMV growth, underlining the platform’s ability to attract both budget-conscious and premium shoppers.
Jumia’s commitment to offering competitive prices, exclusive deals, and convenient delivery options played a pivotal role in driving sales. Promotional campaigns, supported by strategic marketing and targeted discounts, attracted millions of shoppers to the platform, solidifying Jumia’s position as the go-to online marketplace during major sales events.
“This year’s Black Friday results underscore Jumia’s leadership in the e-commerce space and reflect the increasing adoption of online shopping in Nigeria and Ghana,” said a company spokesperson. “We remain committed to providing an exceptional shopping experience for our customers, ensuring value, convenience, and variety in every purchase.”
The impressive Black Friday performance also signals the resilience and growth potential of e-commerce in Africa, as consumers increasingly embrace digital channels for both essential and lifestyle purchases. With continued investment in technology, logistics, and customer experience, Jumia is poised to sustain its momentum in future shopping seasons.
As online shopping continues to grow in the region, Jumia’s record-breaking Black Friday performance highlights the transformative power of e-commerce in driving consumer engagement, economic activity, and market innovation across West Africa.
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