African fintech startup Roam has announced a groundbreaking move to include everyday investors in its latest funding round, aiming to raise $20 million in a pre-Series B round. This initiative signals a shift in startup financing across the continent, making investment opportunities previously reserved for venture capitalists and high-net-worth individuals accessible to a broader audience.
Roam, which provides mobile-first financial services tailored for Africans, has steadily gained traction since its inception. By opening participation to everyday investors, the company not only democratizes access to wealth creation but also strengthens its connection to the community of users who benefit from its services. The pre-Series B round will help the company scale its operations, enhance product offerings, and expand into new markets.
The decision to allow smaller investors stems from a growing trend in Africa where startups are leveraging equity crowdfunding and community-driven funding models. This approach provides startups with not just capital, but also a loyal base of investors who are emotionally and financially invested in the company’s growth. For Roam, everyday investors represent an engaged stakeholder group that can advocate for the brand while sharing in its long-term success.
Industry observers see this move as a bold step that reflects Roam’s confidence in its business model and growth trajectory. By involving everyday investors, the company is effectively turning its user base into a network of micro-ambassadors, amplifying awareness and adoption of its platform.
Roam’s CEO highlighted that the company remains committed to transparency, regulatory compliance, and sustainable growth. “We want to give everyone a chance to participate in the African fintech revolution,” the CEO stated, emphasizing that the pre-Series B round is structured to be inclusive, secure, and mutually beneficial.
The $20 million funding will be deployed to further develop Roam’s product suite, strengthen operational infrastructure, and drive regional expansion. The company is also planning to enhance features such as savings, lending, and remittance solutions, providing even greater value to its growing user base.
With this innovative approach, Roam is setting a precedent for how African startups can blend fundraising, community engagement, and financial inclusion, offering everyday investors a tangible stake in the continent’s fintech future.
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