In Nigeria’s fragmented and trust-starved domestic work market, Shaaré is positioning itself as a technology-led solution that prioritises speed, safety and reliability through instant matching.
Domestic work in Nigeria—ranging from house cleaning and caregiving to errands and laundry—has long operated through informal referrals, word of mouth and unverified agents. While this system fills a critical need, it often exposes households to risks such as theft, unreliability and abuse, while workers face exploitation, delayed payments and unsafe working conditions. Shaaré believes technology can bridge this trust gap.
Founded to modernise how households find domestic help, Shaaré is building a platform that instantly matches vetted domestic workers with households that need short-term or recurring services. Rather than waiting days for referrals or relying on personal networks, users can request a service and be matched within minutes, based on location, availability and skill set.
At the core of Shaaré’s model is trust infrastructure. The startup conducts background checks, identity verification and basic training for workers before onboarding them onto the platform. This vetting process is designed to reduce uncertainty for households, while giving workers credibility that helps them secure more consistent jobs. For users, the platform offers transparent pricing, in-app payments and customer support, reducing the friction and anxiety often associated with hiring domestic help.
Shaaré also places emphasis on worker protection. Domestic workers on the platform receive clear job details upfront, fair pay structures and digital records of completed work. By formalising these interactions, the company aims to create a safer, more dignified experience for a workforce that is often overlooked despite its importance to urban life.
The instant matching feature reflects the realities of Nigeria’s fast-paced cities, where many households need same-day or emergency help. Whether it is a last-minute cleaning before guests arrive or short-term care for an elderly relative, Shaaré’s on-demand approach aligns with how Nigerians increasingly consume services through their smartphones.
While the domestic work sector remains challenging—marked by low digital adoption among workers and deep-rooted trust issues—Shaaré’s approach signals a shift toward structure and accountability. By combining speed with verification, the startup is betting that convenience alone is not enough; trust must be built into the system.
As Nigeria’s gig economy expands beyond ride-hailing and food delivery, Shaaré’s experiment could help define how traditional, informal labour markets transition into the digital age—one instant match at a time.
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