Global Invacom has announced the appointment of satellite industry veteran Craig Bowley as its new Chief Commercial Officer, a move that reflects growing commercial pressure and opportunity across the global satellite sector. The appointment comes at a time when traditional satellite players are increasingly challenged by cheaper commercial offerings and rapid expansion of low Earth orbit constellations.
Bowley brings extensive experience in satellite communications, having worked across commercial, government and enterprise markets over several decades. In his new role, he will lead Global Invacom’s commercial strategy, with a focus on market expansion, customer engagement and positioning the company competitively as satellite services become more accessible and price sensitive worldwide.
Speaking on his appointment, Bowley said the satellite industry is undergoing a fundamental transformation, driven by new technologies, lower deployment costs and rising demand for reliable connectivity. He noted that Global Invacom is entering a critical phase where innovation must be matched with strong commercial execution to meet customer expectations in both mature and emerging markets.
Africa is increasingly central to this shift. As operators race to extend broadband access beyond major cities, satellite connectivity remains essential for rural communities, aviation, maritime services, energy operations and public sector communications. The entry of more affordable satellite services is reshaping demand across the continent, creating opportunities for infrastructure providers like Global Invacom to support faster and more scalable deployments.
Gordon Blaikie, a senior executive at Global Invacom, welcomed Bowley’s appointment, describing it as a strategic decision aligned with the company’s long term growth plans. He emphasized that Bowley’s understanding of global satellite markets and customer driven commercial models would strengthen Global Invacom’s ability to navigate an increasingly competitive landscape.
The appointment also reflects wider industry pressures. As global records show falling satellite service prices and intensifying competition, companies are being forced to rethink how they deliver value. For Africa, this competition could translate into more affordable connectivity, improved service reliability and accelerated digital inclusion.
With Craig Bowley now overseeing its commercial direction, Global Invacom is positioning itself to play a more active role in supporting satellite expansion across high growth regions. As the battle between legacy operators and new commercial entrants continues, leadership decisions like this underline how the future of the satellite industry is increasingly tied to markets such as Africa.
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