Google search trends from January 2026 reveal a telling snapshot of what many Nigerians are thinking about as the year begins. Among the most searched phrases were “how to start a business” and “how to be a better person,” highlighting a strong mix of economic ambition and personal reflection shaping online behavior across the country.
The popularity of “how to start a business” reflects Nigeria’s persistent entrepreneurial drive, especially in the face of economic uncertainty, inflationary pressures, and a challenging job market. With limited formal employment opportunities, many Nigerians continue to look toward self-employment and small businesses as viable paths to income and independence. Searches around business registration, funding, online businesses, and side hustles surged, suggesting strong interest from young people, freelancers, and professionals seeking additional income streams.
Digital businesses, in particular, remain attractive. Queries related to e-commerce, freelancing, content creation, and tech-enabled services point to growing awareness of the internet as a gateway to both local and global markets. This trend also aligns with Nigeria’s expanding creator and gig economy, where skills rather than physical infrastructure often determine success.
Equally striking is the prominence of “how to be a better person” among top searches. This signals a growing appetite for self-improvement, emotional intelligence, and personal development. Nigerians searched for advice on building better habits, improving relationships, managing emotions, and living more purpose-driven lives. At a time of social change and economic pressure, many appear to be turning inward, seeking clarity, growth, and resilience.
Experts say this combination of business-focused and self-improvement searches is not accidental. Financial stability and personal growth are deeply linked, particularly for younger demographics navigating uncertain futures. The desire to build businesses often goes hand in hand with the need for discipline, confidence, and adaptability—traits commonly associated with personal development content.
January search trends traditionally reflect New Year resolutions, and 2026 appears no different. However, the sustained interest in these topics suggests more than short-term motivation. It points to a population actively looking for tools to improve both their livelihoods and their inner lives.
As Nigeria’s digital access continues to expand, search data like this offers valuable insight into national priorities. In January 2026, Nigerians were not just asking how to make money, but also how to grow, improve, and build better versions of themselves while doing so.
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