Egyptian-founded customer experience platform Tactful AI has secured $1 million in a Pre-Series A round co-led by Foras AI and M Empire, marking a pivotal moment in the company’s post-acquisition comeback story. The raise comes on the heels of a reported 100x growth surge within 12 months, positioning the AI-powered startup as one of the more closely watched players in the region’s enterprise automation space.
Founded in 2016 and now headquartered in Cambridge with deep Egyptian roots, Tactful AI builds agentic artificial intelligence systems designed to automate enterprise customer service end-to-end. Unlike traditional chatbots, its infrastructure integrates across communication channels, enabling businesses to manage customer interactions, workflows, and support operations through intelligent automation that continuously learns and adapts. The company says its technology is focused on eliminating fragmented service experiences, replacing them with unified, AI-driven customer journeys.
Its client roster reflects that ambition. Tactful AI currently serves major brands across retail, fintech, and logistics, including Elaraby Group, Raneen, Lucky App, valU, and Bosta. These partnerships underscore a broader regional trend: enterprises are increasingly leaning on AI to scale customer operations without proportionally increasing human overhead.
The funding round follows a strategic management buyback that saw the company regain full ownership in July 2025, after being acquired in 2022 by European communications firm Dstny. The reacquisition signals a renewed push for independence and long-term strategic control, with leadership betting that autonomous AI-driven customer experience infrastructure will define the next wave of enterprise software across emerging markets.
With fresh capital in hand, Tactful AI is now setting its sights on a larger Series A round within the next 12 months. If its recent growth trajectory holds, the company could emerge as a defining example of how African-rooted AI startups are building globally competitive enterprise products—blending regional market insight with deep-tech ambition at scale.
Leave a Reply