“Nutrition OS,” a system designed to make healthy eating more culturally relevant for African consumers. The company’s rise reflects growing demand for preventive healthcare solutions as non-communicable diseases such as diabetes, hypertension, and obesity continue to increase across the continent.
Founded by entrepreneur Gilbert Mbeh, PushNcare began as a side project in 2023 before evolving into a full-scale health platform in 2025. The startup was inspired by the founder’s experience during the COVID-19 pandemic, where he saw how digital health tools could improve access to medical support and information. According to Mbeh, Africa’s healthcare systems remain heavily focused on treating illness rather than preventing it, despite the rising burden of diet-related diseases.
What makes PushNcare different from traditional wellness apps is its focus on African food culture. Many global health and fitness applications are built around Western diets and often fail to account for local African meals such as jollof rice, egusi soup, fufu, pounded yam, injera, and other regional dishes. PushNcare’s platform instead analyzes traditional African foods and transforms them into medically guided nutritional recommendations.
At the core of the company’s system is its proprietary AI Nutritional Knowledge Graph, which has codified more than 60,000 African and diaspora dishes into structured nutritional data. The platform can evaluate meals for blood sugar impact, sodium levels, calorie content, and nutritional balance while also generating culturally tailored meal plans for users and healthcare professionals.
The startup says this localized approach has fueled remarkable organic growth. PushNcare currently processes more than 50,000 weekly searches on its public nutrition discovery engine without paid customer acquisition. At the same time, its professional network has expanded to more than 200 verified dietitians across 18 countries.
Beyond individual consumers, PushNcare is also targeting businesses and governments through its enterprise health platform. The company provides AI-powered workforce health audits that help employers identify diet-related productivity issues, absenteeism, and employee wellness risks. Corporate clients receive anonymized reports designed to improve workforce health outcomes and reduce healthcare costs.
PushNcare operates a multi-sided business model that combines software subscriptions, clinical nutrition services, and revenue-sharing with dietitians using its platform. Nutrition professionals receive digital clinic storefronts, appointment systems, payment infrastructure, and AI tools that can create personalized meal plans within seconds.
The startup is currently active in Cameroon and Nigeria and is exploring expansion opportunities in Ethiopia, Ghana, Rwanda, and South Africa. It also plans to target the global African diaspora market through a future European expansion strategy.
Analysts say PushNcare’s rapid traction highlights a broader shift toward culturally adaptive AI healthcare solutions in Africa. As digital health adoption grows across the continent, startups that combine local knowledge with advanced technology may become increasingly important in solving Africa’s healthcare accessibility challenges.
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