For Abuchi Peter Ugwu, CEO of Chocolate City Music, one of the country’s most influential music labels, the biggest shift in Nigerian music over the last decade isn’t just the sound, it’s the technology. From the era of hawking CDs in Alaba to tracking TikTok spikes and Spotify data, the business of music is now deeply shaped by tech.
“Technology changed everything,” Ugwu told TechCabal in an interview. “Ten years ago, if you had a hit, you had to go to Alaba.”
Leave a Reply