Education technology company Abwaab is expanding its ambitions across the Middle East and North Africa (MENA) after acquiring Egyptian edtech startup Eduact. The deal strengthens Abwaab’s position in Egypt while broadening its platform from student-focused digital learning to the technology infrastructure that supports teachers and learning centres.
The financial terms of the acquisition were not disclosed. However, the transaction is strategically significant because it gives Abwaab access to Eduact’s software, educator relationships and experience serving independent teachers and smaller learning centres.
Founded in Egypt in 2020 by Adham Hamed and Ali Hisham, Eduact provides software-as-a-service tools that help teachers and learning centres manage content, video lessons, grading, payments and other workflows across online and offline education. Its platform addresses a part of the education market that is often underserved by traditional edtech products: the day-to-day operations of independent educators.
Abwaab, meanwhile, was founded in Jordan in 2019 by Hamdi Tabbaa, Sabri Hakim and Hussein AlSarabi. The company has built a regional platform around curriculum-aligned digital learning, assessments and other education services and currently operates across six MENA markets.
The acquisition signals a shift in how Abwaab thinks about digital education. Instead of simply delivering lessons directly to students, the company is increasingly building technology that connects the different players within the education ecosystem.
That strategy could be particularly important in Egypt, where private tutoring and learning centres remain an important part of how students receive additional academic support. By bringing Eduact into its platform, Abwaab can provide teachers with digital tools while potentially giving those educators access to a much wider regional ecosystem.
The company plans to integrate Eduact’s technology into its broader platform and expand the product to more teachers and learning centres in Egypt and other MENA markets. This could allow educators in smaller cities and communities to adopt digital tools without needing significant technical expertise.
For Eduact, joining Abwaab provides a route to scale beyond its existing network. Its founders have focused on helping teachers move parts of their traditionally offline operations online, while Abwaab brings regional distribution and an established education platform.
The deal is also Abwaab’s second acquisition in 2026. Earlier this year, the company acquired Egyptian university admissions startup Apex Education, expanding into international university admissions and advisory services.
Together, the acquisitions suggest that Abwaab is building something broader than an online learning platform. It is assembling an education ecosystem that can serve students, teachers, tutoring centres and institutions at different stages of the learning journey.
The bigger opportunity lies in connecting offline education with digital infrastructure. Rather than replacing teachers and physical learning centres, Abwaab’s latest move suggests it wants technology to make them more efficient, connected and scalable.
As competition in MENA’s edtech sector intensifies, that approach could give Abwaab a stronger foundation for regional expansion—one built not only around content, but around the people and systems that deliver education every day.
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