Egypt’s 3C Coding School is taking its next growth step beyond the country’s borders after raising $3 million in seed funding to expand into Saudi Arabia and accelerate the development of an artificial intelligence-powered learning platform.
The equity round was led by MRG Economic Group, headed by Egyptian businessman Mahmoud Ramadan, with participation from investor Amr Saad and a group of strategic angel investors. The funding represents a significant milestone for the company, which has operated since 2015 without relying on major institutional funding.
Founded by engineers Hossam Hosny and Ahmed Khallaf, 3C Coding School focuses on technology education for children and young people. Its programmes span software and mobile development, data science, artificial intelligence, machine learning, game development and cybersecurity.
Rather than treating coding as simply a technical skill, the company positions technology education as a way to develop logical reasoning, creativity, problem-solving and critical thinking. Its courses use interactive and project-based learning, with programmes adapted to different ages and skill levels.
The model appears to have gained considerable traction. 3C says more than 120,000 students have benefited from its programmes, while revenue has grown by 230%. The company sees those figures as evidence that demand for specialised technology education is expanding beyond traditional computer science training.
Now, Saudi Arabia is at the centre of its expansion strategy.
3C plans to establish a presence in the Kingdom through locally tailored programmes and strategic partnerships while growing its student base. The move gives the company access to a market investing heavily in digital transformation and skills development, while also providing an opportunity to test whether its Egyptian education model can scale across the wider Middle East.
But the more transformative part of the strategy may be its investment in AI.
The company plans to develop a personalised learning platform capable of analysing students’ learning patterns and progress. The system will adapt educational content according to each learner’s pace and abilities while giving instructors additional tools to understand and support their students.
That could shift 3C from being primarily a coding school into a technology-enabled education platform. Instead of delivering the same curriculum to every learner, AI could allow the company to personalise lessons at scale—an increasingly important proposition as education providers look for ways to combine human instruction with intelligent software.
For 3C, therefore, the $3 million round is about more than entering Riyadh. It represents an attempt to build a regional education technology company around AI, personalised learning and future-ready skills.
The challenge will be execution. Saudi Arabia is a competitive and rapidly developing education market, and 3C will need to localise its offering, establish partnerships and demonstrate that its approach can translate beyond Egypt.
If successful, the expansion could give 3C a pathway from a homegrown Egyptian coding school into a broader MENA technology education platform serving millions of young learners.
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