From Lagos to Nairobi

The Net Promoter Score (NPS) has become one of the most widely used customer experience metrics across industries, from global corporations to local banks and digital businesses. Introduced by Bain & Company, NPS measures how likely customers are to recommend a brand, product, or service to others—a powerful indicator of loyalty, trust, and long-term growth….

Jumia, Africa’s leading e-commerce platform, has revealed that its recovery is being powered largely by operations in Nigeria, even as several global rivals scale back their presence on the continent. The company attributes this growth to Nigeria’s expanding digital consumer base, increased online spending, and strong local demand for essential goods and services. According to…

Despite being a global leader in business software solutions, Zoho has struggled to gain significant recognition in Nigeria, even after five years of operations in the country. The brand, known internationally for its suite of cloud-based productivity, CRM, and enterprise tools, faces unique challenges in capturing the attention of Nigerian businesses, particularly small and medium-sized…

Ridelink, a global infrastructure and logistics technology platform, has successfully closed an oversubscribed pre-seed funding round of $1.1 million. The financing, which exceeded initial expectations, is set to accelerate the company’s mission of revolutionizing logistics and trade through its AI-powered marketplace and embedded trade infrastructure solutions. Founded with the goal of simplifying cross-border trade and…

In an increasingly digital world, Nigerians are constantly searching for platforms that simplify daily transactions, reduce stress, and offer reliable financial services in one place. Payora, a rapidly emerging all-in-one digital platform, is gaining significant traction among tech-savvy Nigerians—and for good reason. Built with the realities of everyday life in mind, the platform combines payments,…

A new report by Tech Leadership Partners (TLP) has revealed that Nigerian startups are staying away from the Nigerian Exchange (NGX) due to persistent structural issues, including misaligned incentives, low market liquidity, and regulatory bottlenecks. The report highlights that although Nigeria has one of Africa’s most vibrant startup ecosystems, the pathway from early-stage funding to…